No more surprises: The Power of Real-Time Tracking
Real-time tracking transforms logistics from reactive problem solving to proactive control. But the reliability of carriers varies widely. At DB SCHENKER, we took a closer look at this topic.
Imagine the following scenario: Two logistics managers ship urgent, high-value goods under identical conditions. The key difference? One shipment has full real-time visibility, while the other remains untracked until delivery.
Without Tracking: Unsatisfied Customer
Logistics Manager A relies on estimated schedules with no live updates. When a customer requests an ETA, there are no clear answers. Endless calls and emails to carriers lead to delays, frustration, and operational inefficiencies. The lack of visibility creates uncertainty, eroding customer trust.
With Tracking: Satisfied Customer
Logistics Manager B monitors every milestone – departure, customs clearance, and expected arrival – in real time. Customers access a tracking portal, reducing inquiries and improving satisfaction. If disruptions arise, proactive intervention minimizes delays and protects service reliability.
“In today’s fast-paced supply chain, real-time tracking is not a luxury – it is a competitive advantage.”
Giuseppe Pavesi / Senior Manager Products and Solutions at DB SCHENKER
Visibility Changes Everything
Every day, more than 100,000 events are triggered by international shipments in the groupage road business of DB SCHENKER, highlighting the increasing complexity and scale of modern logistics. A recent McKinsey article (McKinsey & Company) emphasizes that both shippers and logistics providers are making significant investments in digital logistics technologies to enhance flexibility, predictability, efficiency, and resilience. Among these, real-time transportation visibility tools are experiencing above-average adoption and investment rates, reflecting their growing importance in supply chain management.
However, the reliability of carriers varies significantly, with availability ranging from 45% to 95%. Despite the advantages of real-time tracking services, challenges persist in terms of performance stability, consistency, and update frequency. A study conducted by a German institute analyzed the impact of real-time tracking on logistics and retail, revealing its critical role in improving customer satisfaction and strengthening relationships between consignees and service providers. By examining the current market landscape, the research highlights how real-time tracking has become a game-changer in optimizing the overall user experience and last-mile delivery. By providing continuous visibility into the movement of goods throughout the supply chain, this technology plays a crucial role in improving logistics operations and ensuring greater transparency and efficiency.
The Benefits of Tracking in Logistics
Real-time tracking transforms logistics from reactive problem-solving to proactive control. It is a true breakthrough that offers numerous benefits to logistics providers:
Transparency: Customers and logistics teams stay informed at every stage.
Efficiency: Optimized routes and fewer delays reduce costs and increase reliability.
Proactive Issue Resolution: Immediate action can be taken in case of disruptions.
Better Customer Relationships: Trust is built through clear, real-time communication
“Real-time tracking is widely used in the logistics sector. However, there are still huge differences in quality. It is important to listen to your customers and adapt to their needs.” – Giuseppe Pavesi, Senior Manager Products and Solutions at DB SCHENKER
The Future of Tracking
The future of tracking in logistics is driven by technological advances and increasing adoption and is constantly developing with innovation. Upcoming developments include:
AI-powered automation for even more accurate predictions.
Live last-mile tracking, offering pinpoint visibility.
Integrated sustainability solutions, optimizing routes to reduce emissions and improve safety.
Enhanced customer engagement, with real-time updates and interactive notifications.
“We also work continuously on improving the transparency of our processes. We are currently testing live tracking for home deliveries. End customers confirm or modify their delivery day online, receive updated ETAs, track the delivery vehicle 30 minutes before arrival, and enjoy cost-effective, hassle-free deliveries. Additionally, shippers and receivers can rate the overall tracking and delivery experience, providing valuable feedback for continuous improvement.” – Giuseppe Pavesi, Senior Manager Products and Solutions at DB SCHENKER.
Real-time tracking is no longer optional – it is essential for an efficient, reliable, and transparent supply chain.
Back to our scenario: What logistics approach defines your business? Navigate uncertainty or embrace control with tracking?
